A Year in Review: Superior Wellness

As we reflect on the past year, we are incredibly proud of the Superior Wellness journey and our continued growth. In 2021 alone, we moved offices, invested in our infrastructure, strengthened our brand portfolio, launched an official charity partnership, doubled our headcount, won several awards and so much more!

We have created a short video to capture the highlights from 2021.

New year, new home

We began the year in lockdown with a core team working from our Brimington location in Chesterfield. Due to the accelerated growth, we had quickly outgrown this 7,000 sq. ft office and needed to move to a larger location. From January to March, we began the refurbishment and creation of Superior House – the new home for Superior Wellness.

In March 2021 the team moved into the new 130,000 square foot warehouse, distribution centre and office plus one of the UK’s largest hot tub showrooms.

10 year anniversary

The move into the new head office coincided with the ten-year anniversary on 28 April 2021. This was a huge milestone for the whole team, in particular our Managing Director Rob Carlin.

The Superior Wellness journey began in 2011. Fast-forward ten years to 2021, Rob was awarded a Special Achievement Award at the 2021 UK Pool & Spa Awards; an accolade to all he has achieved so far.

Parntership with Fibromyalgia Action UK

Another highlight in 2021 was the announcement of our new charity partnership with Fibromyalgia Action UK. From 1 July, we officially started supporting the charity to raise awareness and much needed funds. A team of 39 took part in the 10-mile gruelling obstacle course Tough Mudder and raised almost £3k. Miami Spas, the retail division of Superior Wellness, is also donating £5 per hot tub sold to Fibromyalgia Action UK. This has equated to raising another £1,175 for the charity directly from retail sales.

Doubled in headcount

The Superior Wellness team grew from 30 in 2020 to almost 70 in 2021. This growth included brand new roles being created in the local area of Chesterfield including apprenticeships for young local students to secure their first role. There has been a focus on growing the Marketing and After Sales departments to offer improved support and resources for our growing partner network.

Trade Show success

November was a busy time as the Superior Wellness team exhibited at both the PSP Deck Expo 2021 in Dallas, Texas as well as the bi-annual Piscina & Wellness Exhibition in Barcelona.

This was the first time that Superior Wellness had ever exhibited at an American Trade Show and with an impressive 70ft x 50ft stand, covering 3,500sq ft of the exhibition hall, the team proudly displayed our largest ever Trade Show stand in 10 years. The exhibition in Barcelona brought together our four European Sales Managers for the first time during the busy four-day show. The dynamic team, who importantly can cover six languages between them, spent time with existing clients as well as securing new partners to the ever-growing network across Europe.

Award-winning business

In December 2021, we were lucky to round off another incredible year for Superior Wellness with numerous award wins at the prestigious 2021 UK Pool & Spa Awards.

This year saw Superior Wellness win a record number of awards. In total we won four awards, as well as receiving several gold awards:

🏆 Best Marketing Initiative

🏆 Spa Supplier of the Year

🏆 International Team of the Year

🏆 Special Achievement Award for our Managing Director, Rob Carlin.

Showcasing the best examples of spa and home wellness design from across the country, the UK Pool & Spa Awards celebrated its eleventh anniversary with featured projects and products.

Thank you to our team, our partners and supplier network for supporting us throughout 2021; here’s to an even more successful 2022!