Unserpartners
We grow through partnership, trust, and shared ambition.
Est. 2011 · 15th Anniversary
We're celebrating
15 years of making wellness superior.
Global choice of premium brands, world-class sales, aftersales excellence and best-in-class marketing — built alongside 500+ partners across 6 continents.
The team · exhibition floor
Partner reception · Manchester
Two of the team
A customer · sundown
Three of ours
Conversations · Vegas
Built in the UK
Rob Carlin · founder, ’11
We're saying
Thank you to
UnserMannschaft
Our team drives everything we build, every day.
Unsercustomers
Our customers inspire everything we create and deliver.
2011 to today
15 years of making wellness superior.
01
06
Chapter 1
2011
Incorporating Superior Spas and selling on Ebay.
Rob Carlin, the Superior Wellness founder discovered hot tubs in 2011 and launched Superior Spas, selling online from his bedroom in Chesterfield.
Why partners choose us
Best in class.
We don't just supply products — we partner. Global choice of premium brands, world-class sales, aftersales and marketing, all behind every showroom we work with.
01
Premium brands
A curated portfolio of category leaders.
02
Manufacturing
Global manufacturing across China and Europe
03
Sales & aftersales
A team behind every order — for the long run.
04
Marketing support
Best-in-class assets and partner activation.
Our partner network
Reception · Porto '26
Customers
Sundown · UK
By the numbers
500+
Partners worldwide,
across 6 continents.
Superior Wellness now operates across six continents, supported by a global logistics network delivering speed, scale, and reliability.
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Operational countries
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Global partners
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Partner websites
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Built for partners. Designed for
Built for partners, designed to scale, delivering the tools, support, supply, and marketing needed to grow faster in every market.
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The Superior Wellness portfolio
Our brands.
Seven specialist brands.
One group built for wellness.
Hot Tubs · Swim Spas · Mini Pools
Our flagship brand. Award-winning hot tubs and swim spas, designed in the UK and trusted by partners in 46+ countries.
46+
countries
500+
partners
2016
established
Luxury Hot Tubs · Swim Spas
Health through water. Premium hydrotherapy for discerning partners.
Cold Plunge · Ice Baths
Embrace the cold. Market-leading cold water therapy.
Saunas · Nordic Wellness
Nordic-inspired saunas. Ancient tradition, modern craft.
Wellness · Hot Tubs · Retail
The destination for wellness. Premium hot tubs for every lifestyle.
Hot Tubs · Swim Spas · Made in Europe
Premium hydrotherapy, made in Portugal. High-quality spas crafted at our European manufacturing plant.
Parts · Accessories · Trade
Everything partners need. Trade parts and accessories, fast.