Superior Wellness Expands Global Presence with Strategic Acquisition of European Hot Tub Manufacturer, Portcril

Superior Wellness, the world’s fastest-growing manufacturer and distributor of hot tubs and wellness products, is delighted to announce its acquisition of the ongoing trading business of Portcril, a well-established and respected Portuguese hot tub company. This strategic move marks a significant milestone in Superior Wellness’s ambitious growth strategy, further solidifying its position as a global leader in the wellness industry.

With a robust network of over 500 partners worldwide, Superior Wellness is the parent brand of some of the most loved and best-selling hot tub, ice bath, and sauna brands, including Platinum Spas, AquaSolus, HEKLA, and Chill Tubs. The addition of Portcril to the Superior Wellness family is a testament to the company’s commitment to expanding its international footprint and delivering high-quality wellness products to customers across the globe.

Portcril, known for its innovation and dedication to quality hot tub manufacturing, has been a staple in the European hot tub market for decades. As part of this acquisition, all 44 employees of Portcril will retain their full-time employment and have their continuing employment rights honoured. They have been warmly welcomed into the Superior Wellness team. Portcril will continue to fulfil all current orders, ensuring a seamless transition for existing customers, and will endeavour to honour historical customer warranties using Superior Wellness systems and support.

As Superior Wellness continues to push the boundaries of innovation in the wellness industry, the acquisition of Portcril represents a bold step forward in its mission to become the global leader in hot tubs, saunas, and cold therapy products. Customers can expect the same high standards of excellence and service that have become synonymous with all Superior Wellness brands.

Über Superior Wellness

Superior Wellness is the world’s fastest-growing manufacturer and distributor of hot tubs, ice baths, and saunas, with a global network of over 500 retail partners. The company is the parent brand of industry-leading products such as Platinum Spas, AquaSolus, HEKLA, Chill Tubs, and now Portcril. Superior Wellness is committed to delivering exceptional wellness experiences through innovation, quality, and customer satisfaction.

About Portcril

Portcril is a well-established Portuguese hot tub company with a rich history of innovation and quality. Founded by brothers José and Diogo Teixeira, Portcril has been a leader in the European hot tub market for decades, known for its dedication to crafting high-quality wellness products.

This exciting acquisition is set to make waves in the wellness industry, ensuring continued growth and innovation for both Superior Wellness and Portcril.