B2B Lead Generation Manager

Location: Chesterfield, UK

Department: Marketing

Reports to: Chief Marketing Officer

Job Type: Full-time, Permanent

Salary: Competitive, dependent on experience

Bonus: 13% company performance bonus after successful completion of probation, paid quarterly, subject to company performance.

Acerca del bienestar superior

Superior Wellness is one of the world’s fastest-growing wellness businesses and the company behind industry-leading brands including Platinum Spas, AquaSolus, Chill Tubs, HEKLA, Portcril, Hot Tub & Spa Parts and The Wellness Co. Our portfolio spans hot tubs, swim spas, mini pools, saunas, ice baths and wellness products, supplied through an expanding international partner network across the UK, Europe, North America and beyond.

Now a £46 million business, we’re investing heavily in our brands, products and people as we continue our journey to become the world’s leading wellness company.

The Role

This is a focused B2B lead generation and dealer recruitment role within one of the fastest-growing wellness businesses in the industry. Your mission is simple: identify outstanding businesses around the world that could become successful Superior Wellness partners.

You’ll research, qualify and develop high-quality B2B opportunities across hot tubs, swim spas, saunas, pools, ice baths and the wider wellness sector. Using tools such as LinkedIn, Google, AI, industry databases, trade show exhibitor lists and competitor research, you’ll build a structured pipeline of qualified prospects for our global sales team.

Working closely with both Sales and Marketing, you’ll ensure our sales teams spend more time speaking to the right businesses and less time searching for them. This isn’t a digital marketing or PPC role. It’s a commercially focused position for someone who enjoys research, prospecting, market mapping and uncovering opportunities that others miss.

Key Responsibilities

• Identify and research high-quality B2B prospects across international markets.
• Build target lists of dealers, distributors, retailers, showrooms and commercial partners.
• Use LinkedIn, Google, AI tools, trade directories and competitor analysis to uncover new business opportunities.
• Identify key decision makers including business owners, directors and commercial leaders.
• Research potential partners, analysing product ranges, locations, online presence, customer reviews, market positioning and commercial potential.
• Create detailed prospect profiles to support sales engagement.
• Prioritise prospects based on commercial opportunity, market fit and conversion potential.
• Work closely with sales teams to support outreach, follow-up and account development.
• Build structured prospecting processes across the UK, Europe, North America and emerging international markets.
• Maintain accurate CRM records, tracking prospect activity, engagement and outcomes.
• Support LinkedIn prospecting and account-based marketing initiatives.
• Identify dealer groups, showroom chains and multi-site operators with strong growth potential.
• Monitor competitor dealer networks to identify opportunities and market gaps.
• Research new routes to market across wellness and outdoor living sectors.
• Support trade show activity by identifying high-value exhibitors and attendees.
• Produce regular reporting on prospect quality, lead generation performance and pipeline growth.

Working with Sales

Success in this role depends on close collaboration with our global sales teams. You’ll:

• Agree target markets and prospect profiles with Sales.
• Provide detailed prospect insights to support outreach.
• Review conversion performance and continually improve targeting.
• Help build a more efficient and scalable global dealer recruitment process.

What We’re Looking For

We’re looking for someone who genuinely enjoys researching businesses, identifying opportunities and connecting sales teams with the right prospects. You’ll have experience generating high-quality B2B leads, researching target accounts and supporting business development through structured prospecting. You’ll be naturally curious, commercially minded and persistent, with the ability to quickly identify businesses that align with our brand and growth ambitions.

Essential

• Proven experience in B2B lead generation or business development.
• Strong online research and prospecting skills.
• Experience using LinkedIn Sales Navigator or LinkedIn for prospect research.
• Advanced Google search and company research skills.
• Experience using AI tools to improve research efficiency and market mapping.
• Experience building structured prospect databases and target account lists.
• Experience supporting sales teams with qualified opportunities.
• Familiarity with CRM systems.
• Strong commercial judgement and lead qualification skills.
• Ability to research international markets confidently.

Desirable

Experience within: Wellness, Leisure, Home improvement, Outdoor living, Retail, Dealer networks, Distribution, High-ticket consumer products.

Success in This Role

After 12 months, you’ll have:

• Built a strong pipeline of qualified global dealer opportunities.
• Improved the quality and consistency of leads provided to Sales.
• Increased visibility of dealer and distributor opportunities worldwide.
• Developed structured prospecting processes across key international markets.
• Helped convert more qualified prospects into Superior Wellness partners.
• Established reliable reporting and market intelligence that supports business growth.

Our Core Values

We are a values-driven business and look for team members who reflect our culture:

• Disciplina – Hacemos las cosas de manera eficiente y efectiva
• Responsabilidad – We own problems and solve them
• Consistencia – We aim to be better today than yesterday
• Confianza – We deliver exceptional service beyond expectations
• Integridad – We do what we say we will
• Equipo – We work together, support each other, and protect the team

Why Join Superior Wellness

We don’t just talk about wellness — we live it.

At Superior Wellness, you’ll be part of a fast-growing, international business where people are trusted to take ownership, make decisions, and genuinely impact how we grow. We’re building something ambitious, and we’re looking for people who want to be part of that journey.

You’ll be joining a team that is supportive, hard-working, and focused on getting better every day. It’s a hands-on environment where ideas are welcomed, and people are encouraged to take responsibility and make things happen.

Alongside a competitive salary, we offer:

• 13% company-wide bonus scheme (T&Cs apply)
• 31 days annual leave (including Bank Holidays)
• Additional annual leave with length of service (up to 5 extra days)
• Esquema de compra de vacaciones

We also focus heavily on wellbeing and creating an environment where you can perform at your best:

• Fully equipped onsite gym
• Weekly fitness classes
• Fresh fruit and breakfast options available daily

Plus:

• Onsite parking (where applicable)
• A collaborative and supportive team environment
• The opportunity to grow within a fast-paced, international business

Equal Opportunities

Superior Wellness Ltd is proud to be an equal opportunities employer. We welcome applications from all backgrounds.

In line with GDPR regulations, your personal data will be handled securely and only used for recruitment purposes.