Celebrating 10 years 2011-2021

Europe’s largest hot tub and swim spa distributor Superior Wellness celebrated their 10 year anniversary on 28 April 2021.

The milestone year also coincides with the recent move into the new 130,000 square foot warehouse, distribution centre and office.

It all began in 2011, at the age of 23, Rob Carlin, Managing Director decided he wanted to import and sell hot tubs.  Having zero knowledge of the hot tub industry he researched the products and saw a gap in the market for entry level products to be retailed online. 

Rob then moved into distribution selling the Superior Spas brand initially then creating Platinum Spas and introducing other brands to the portfolio. 

Superior Wellness saw phenomenal growth in 2020 in terms of sales, revenue and team members too. This accelerated growth is one of the reasons for the move and will enable them the space to achieve their vision. 

The team recently moved into their new headquarters in Chesterfield which houses the warehouse, distribution centre and office, plus one of the UK’s largest hot tub showrooms for their retail division Miami Spas.  The new location is almost the size of two football pitches and will be the largest hot tub distribution centre in the UK stocking up to 3,000 hot tubs.

Reflecting on the last ten years Rob Carlin, Managing Director said: “I am incredibly proud of how far we have come.  From the early days when I rented a small warehouse and worked from my bedroom to now moving into our new headquarters, illustrates the growth we have experienced.

“Last year we received 25,000 spa orders and currently three months into 2021 we are on a grand total of 12,000 plus spa orders received. Sales have rocketed during the pandemic.

“We have a purpose-built manufacturing facility in China to produce our Platinum Spas brand and very recently have taken over another facility.

“We have an amazing team and partner network around the world who I am eternally grateful to.”

Gareth Ward, Sales Director added: “We are also investing in marketing, technology, research, IT, product innovation and the customer experience.  We aim to go beyond expectations in all that we do.

“We could not have achieved the growth without our culture; we work as a close knit team and support each other.  Our partners work with us – as one team.  Thank you to each and every one of you.”

Over the next ten years Superior Wellness will be working towards their vision of becoming the world market leader in hot tubs and swim spas, offering a global choice of high quality products and commended for our focus on wellness and best in class customer experience.