Growth in the US

Superior Wellness have continued to focus on growth throughout the year, with the US being their main priority. The sales team have signed up 19 new US partners during 2022, only 18months after entering the country.

The strong team based in the US consists of sales managers, Chris Hawley, and Rocky Holt, who has recently joined Superior Wellness. They are supported by the sales and logistics team based at the Chesterfield head office.

Trade shows have been a huge focus for Superior Wellness over in the US. The team had a strong presence at the recent Aqua Live show in Charlotte, North Carolina, where they met up with potential future partners and offered product demonstrations. The next trade show based in the US is the International PSP Expo in Vegas, on 15 November, where the brand new AquaSolus range is being launched for the first time. This is a great opportunity for potential partners to get a first look at this range and learn more.

US Partners who sign up to work with Superior Wellness receive a wide range of benefits, including,

  • Dedicated American Account Managers 
  • Competitive pricing with a great product range 
  • 3 US based warehouses in Fontana, California and Savannah, North Carolina – meaning partners can order stock as they sell and don’t need to get a full container or truck load
  • Access to the parts hub in the US with a 24-hour response rate
  • Dedicated US support line to help with technical queries and after sales
  • Support from in-house expertise in sales, marketing, operations and logistics
  • Access to the Superior Wellness bespoke built CRM system, you will have access to view the status of your orders, be able to download marketing materials and place orders
  • A variety of training days designed to improve your technical knowledge of the products ranges, as well as sales training and an annual conference.

Sales Director Gareth Ward said “Superior Wellness have been in the US market for just under two years, in this time we have added over 20 new partners to our ever-growing partner network. Our goal is by the end of 2024 to have over 100 partners in the US, to help achieve our goals we have created 4 new models which are perfect for the US market. We have invested heavily in our marketing and our trade show attendances to showcase our amazing product to the US market. We want to replicate the USP’s we have in the UK and European market that has led to our huge growth by offerings unrivalled after sales support and quality products. To do this we have opened warehouse facilities on the east coast and the west coast to best serve the partners we have on board and the new partners we are onboarding. With our warehouse locations this makes our product much more accessible for partners as they do not have to pay huge road freight charges from one coast to the other. Our two Regional Sales Managers have a wealth of experience in the industry, and we are using their expertise to bring further improvements to our US growth strategy. As we continue to grow our aim is to open a Superior Wellness HQ in the US, where we can hold, training days, partner conferences and much more.”