Our Annual Partner Event – the Superior Chill Fest

Superior Wellness welcomed its partner network to the Superior Chill Fest – the Annual Partner Event and Awards.

On Friday 26 April 2024 partners from all over the UK and Europe made the journey to Mythe Farm, in the Midlands, Warwickshire for the annual event. 

The network travelled to an impressive 150 acre site venue, with the main partner event taking place in a large tipi (with 4 giant hat structures joined together) to create a high-end festival feel.   It also included a chill out area with a fire pit.

All Chill Tubs were on display for product demonstrations including the brand new Chill Tubs Essential (launched that day), and a new Hekla Infrared Sauna. The demos followed an opening speech from Rob Carlin, Managing Director, who thanked partners for making the journey and for their support.

Gareth Ward, Global Sales Director presented to the network and talked about the achievements of the last 12 months as well talking about future plans including our US expansion and growth. Gareth also presented new products and improvements that are planned for this year.  A panel discussion was then hosted by Rich Walker, Marketing Director where he interviewed Rob and Gareth with questions from the audience. 

After a delicious lunch by Saffron Catering, we all enjoyed the Outdoor Team Challenge led by leading events company Eventurous.  This was a chance to test communication skills, working together as a team and for people to work alongside others that they haven’t met before.  The grand finale was Hungry Hippos which was hugely entertaining.

Several partners then took part in the Chill Tubs Challenge which involved them taking a dip in the Chill Tubs Pro for any amount of time.  Everyone who took part was entered into a prize draw to win a free Chill Tubs Original.  Yan from Castle Hot Tubs in Wales was the lucky winner!   In the evening another prize draw took place for everyone who attended the event – Lewis from Advanced Hot Tubs in Scotland won a free Chill Tubs Obsidian to display in his showroom. 

The Chill Fest continued in the evening with a free bar by Airstream Events, a sourdough pizza station and waffles and popcorn by Sweet a Fayre. With live entertainment from fire performers, a stilt walker and Paul Martyn – live singer and saxophonist.

Superior Wellness then hosted the awards ceremony.  There were 14 awards in total ranging from highest performing partner per hot tub brand, Showroom of the Year, to the prestigious partner of excellence award.  Please see the list of winners below.

Award Winners

Highest Performing OEM Spas UK Partner 2023 – Spa Care

Highest Performing Platinum Spas UK Partner 2023 – Better Living Outdoors

Highest Performing OEM Spas European Partner 2023 – Bubble Spa

Highest Performing Platinum Spas European Partner 2023 – SUPERSPAS SP Z O.O.

Highest Performing Chill Tubs Partner 2023 – Castle Hot Tubs

Highest Performing Hekla Saunas Partner 2023 – Better Living Outdoors

UK Showroom of the Year 2023 – Platinum Hot Tubs

 European Showroom of the Year 2023 – Ewald Bechtl

UK Install of the Year 2023 – Castle Hot Tubs

 European Install of the Year 2023 – Bazeni Radić  

Best Marketing Award 2023 – Cornish Hot Tubs

Best New UK Partner 2023 – Platinum Hot Tubs

 Best New European Partner 2023 – Bazeni Radić  

 Superior Wellness Partner of Excellence 2023 – Better Living Outdoors

Congratulations to all winners.

Graham Message, Business Development Manager, said “The annual partner event is always a great day and night. We have a fantastic relationship with our partners and value their support and feedback. 

It was also a great chance to socialise with our partners and have some fun.  We would like to thank our partners for their continued support for the last 12 months and we are looking forward to the year ahead.”

Prior to the Superior Chill Fest a number of partners also attended a training day on Thursday 25 April which consisted of three different sessions. Sales and Marketing training was delivered by Rich Walker, Marketing Director, Ellie-Mae Morris, Marketing Executive and Graham Message, Business Development Manager.  Nic Walker and Terry Edwards from the Technical team led acrylic repair training and hot tub and Chill Tubs technical training.