Superior Wellness appoints new Finance Director

Superior Wellness has today (17 July 2023) announced the appointment of James Orton as the new Finance Director.  With over 20 years’ experience across a broad range of sectors, he brings a wealth of experience to the role.

With an impressive career spanning more than two decades, James brings exceptional financial expertise and strategic leadership to his new position.

Before joining Superior Wellness, James was CFO of Nuvias UC Limited a specialist IT Distributor operating across Europe.

A highly experienced, Financial Board Executive with over 10 years extensive grounding at PwC and a further 10 years of varied experience in industry.  His unique experience includes an extensive Corporate M&A track record across multiple sectors and territories and that of financial leadership for fast growing businesses.

As the Finance Director, James will play a pivotal role in shaping Superior Wellness’ financial strategy and driving sustainable growth. He will oversee all financial operations working closely with the Senior Management Team to support the company’s expansion plans and long-term vision.

Rob Carlin, Managing Director said: “We are delighted to welcome James Orton to the Superior Wellness team. His extensive experience and proven track record as a financial leader make him an excellent addition to the team.

“We are confident that James will contribute significantly to our continued success as we continue to grow globally. James’ experience will continue to strengthen our existing team and I am looking forward to working closely with him.”

New Finance Director James Orton said: “I am very excited to join the team here at Superior Wellness. The business is extremely well placed for further significant growth, building upon the strong foundations in place due to the quality of its partner relationships, product offerings, and its people.

Based in Chesterfield, Superior Wellness is the world’s fastest growing hot tub manufacturer with a network of global partners, distributing several brands including Platinum Spas, Thermals Spas, Be Well, Chill Tubs and Hekla Saunas.