Superior Wellness Expands with New U.S. Headquarters in South Carolina

£8.9 Million Investment to Create 35 New Jobs

Superior Wellness, the UK-based global leader in hot tubs and wellness products, is proud to announce the establishment of its first U.S. operation in Orangeburg County, South Carolina. This £8.9 million ($11.3 million) investment marks a significant milestone in the company’s global expansion strategy, creating 35 new jobs and further strengthening its commitment to serving partners and customers across the United States.

Currently working with over 100 U.S. partners, Superior Wellness has quickly become the fastest-growing hot tub and wellness manufacturer in the world. With its innovative product line up—including premium hot tubs, swim spas, and Chill Tubs—Superior Wellness is trusted by thousands of customers globally to enhance health and well-being.

Located at 106 Logistics Drive in Cameron, the newly acquired 75,000-square-foot facility will serve as the company’s U.S. headquarters. It will streamline warehousing and logistics, provide faster service to U.S. partners, and act as a hub for spare parts and accessories. Known as Superior HQ, this state-of-the-art facility will enable Superior Wellness to improve stock availability, reduce lead times, and better support its growing U.S. market. Operations are set to begin in December 2024.

Superior Wellness Managing Director Rob Carlin said:

“This investment represents a significant milestone for Superior Wellness as we establish a strong foothold in the U.S. With the opening of Superior HQ in Cameron, South Carolina, we’re investing in the future of wellness while creating 35 new jobs for the local community. Our £8.9 million state-of-the-art facility will revolutionize our stock and logistics operations, ensuring faster service and greater support for our U.S. partners and customers. We’re thrilled to begin this exciting chapter and deepen our connection with the American market.”

Sales Director Gareth Ward added:

“Our expansion into South Carolina demonstrates our unwavering commitment to providing exceptional service and innovative products to our U.S. partners. Working with over 100 partners across the U.S., this facility allows us to better serve them with shorter lead times and improved availability of our award-winning products. We look forward to building stronger relationships and growing together with the Orangeburg community.”

Orangeburg County Council Chairman Johnnie Wright welcomed the company, stating:

“Superior Wellness’ decision to bring their U.S. headquarters to Orangeburg County underscores the incredible momentum we’re seeing in our region. Their £8.9 million investment will create 35 good-paying jobs, benefiting local families and contributing to our community’s economic growth. We warmly welcome Superior Wellness and look forward to supporting their success.”

This strategic expansion underscores Superior Wellness’ dedication to innovation, quality, and customer satisfaction while strengthening its global presence as a leader in wellness and luxury lifestyle products.

As Superior Wellness continues to push the boundaries of innovation in the wellness industry, the acquisition of Portcril represents a bold step forward in its mission to become the global leader in hot tubs, saunas, and cold therapy products. Customers can expect the same high standards of excellence and service that have become synonymous with all Superior Wellness brands.

Fast Facts:

• Superior Wellness is investing £8.9 million ($11.3 million) to establish its first U.S. operation.
• The investment will create 35 new jobs in Orangeburg County, South Carolina.
• The company already works with over 300 U.S. partners.
• Located at 106 Logistics Drive in Cameron, the 75,000-square-foot facility will serve as the U.S. headquarters.
• The operation will support distribution, warehousing, and spare parts management.
• Operations begin in December 2024.