Superior Wellness is excited to reveal a brand new, state-of-the-art marketing studio located at the heart of its headquarters based in Chesterfield. This has been an on-going development since moving into its new head office back in March 2021.
Superior Wellness, the worlds-fastest growing hot tub manufacturer and distributor, has experienced a monumental level of growth over the last 12 months. The company noticed an incline in demand for hot tubs and other wellness related products during the pandemic which spearheaded the growth.
Such growth has led to the business improving its resources, infrastructure and investing heavily in its people. Sarah Elphick, Head of Marketing, who joined the company in July 2020, has since grown the marketing department from 2 people to a team of 7 including a videographer, photographer, graphic designers and dedicated marketing specialists. The team now manage all marketing requests from a network of over 200 partners worldwide.
The marketing studio includes several innovative features, all designed to improve the quality of content. The lighting can be controlled through an app which allows all or each individual light to be dimmed and altered depending on the project. This means the team can create stunning low light videos of the lighting features each hot tub has to offer. The app also allows for colour temperatures to be changed at the swipe of a button.
A curved infinity wall has also been built around the edge of the studio creating a seamless backdrop when capturing content. This will limit the shadows on and around the products allowing for an easier editing process. The studio will also have an editing desk and storage cabinet allowing the team to stay in the studio, check and edit as they shoot.
Finally, a rotational turn-table has been installed to allow for a full 360 degree angle to be captured of each product. The turn-table can also be set to various rotational speeds allowing for beautiful product videos to be created. This will ensure each product from the Superior Wellness brand portfolio can be easily placed in the correct positioning for photos and videos.
Sarah Elphick, Head of Marketing at Superior Wellness, said: “The purpose-built marketing studio has been developed to take our content to a whole new level. This will not only benefit our own marketing but support our global partner network too.
“This space is going to soon become a second home for our marketing team as we begin the process of taking product shots of each individual hot tub. This includes our full brand portfolio, Platinum Spas, Thermals Spas, Be Well, California Spas, Fiji Spas and AquaSolus. It really is an exciting development for us and our Superior Wellness network.”
The marketing studio was unveiled to suppliers and partners at the official showroom reopening and annual partner conference on Wednesday 2 March.
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