Our Leadership Team

Rob has been a driving force in the wellness industry since 2011, after starting the company in his bedroom. With his exemplary leadership and innovative vision, he has propelled Superior Wellness to become one of the leading hot tub companies in the world whilst offering exceptional service to our customers and building the culture of the team.

Gareth started working in the delivery team at Superior Spas in 2011 before taking time out to go travelling.  He returned in 2014 and worked in retail sales.  Gareth project managed building the brand Platinum Spas in 2016 and became Sales Director in 2017.  He has worked in a wide range of departments at Superior Wellness and plays a key role in the company’s culture.

Mat joined the team in January 2023 as our Operations Director and brings over 15 years of Operational knowledge and experience. Mat started his journey in the 3PL world working for blue chip companies such as Clipper Logistics, Kuehne + Nagel and Europa Worldwide in which he has held numerous Management positions and joins us from Kingfisher Lighting in which he was their Head of Operations for 4 and a half years. As Operations Director, Mat will look after the Operational side of the business driving processes and efficiencies whilst supporting the Senior Management Team in the ongoing strategic growth plans.

Rich joined the team in March 2024 and is a multi-award-winning International Marketing Director with a proven track record. Before joining Superior Wellness, he was the Marketing Director of Wren Kitchens and the Wren brand guardian since its inception in 2009. He drove marketing effectiveness and business expansion, contributing to double-digit growth in turnover each year. In less than five years, Wren had grown to become the UK’s leading retailer and distributor of kitchens and bedrooms and now has over 120 showrooms in the UK and US and an annual turnover in excess of £1billion.

Carol was promoted in December 2024, recognising her exceptional leadership and operational expertise. With a proven track record in driving efficiency and process improvements, Carol has been instrumental in enhancing the customer experience and streamlining operations since joining Superior Wellness. Before her promotion, she gained valuable experience in various operational roles, honing her ability to manage complex challenges and deliver results. Carol’s collaborative approach and dedication to empowering her team have contributed significantly to the company’s success. She remains focused on delivering innovative solutions that drive growth and maintain Superior Wellness’s strong reputation in the wellness industry.

Nick Bell was promoted to Group Head of Finance in December 2024, bringing over a decade of financial expertise. Prior to joining Superior Wellness, Nick held key finance roles where he developed strong analytical skills and strategic insight. Since joining the company, Nick has been integral in driving financial performance and aligning financial objectives with business goals. His ability to optimise resources and deliver results has contributed to the company’s growth. As Group Head of Finance, Nick continues to lead with precision and vision, ensuring the company’s financial success and long-term sustainability in a competitive market.

Alex joined the team in April 2024 as our After Sales Manager and brings 9 years of experience within customer service and after sales. Previously, Alex worked at Euramax Solutions Limited, which is based within the manufacturing industry as the Customer Service and Engineering Manager. As the After Sales Manager, Alex will play a key part in supporting the After Sales Team, and finding the best solutions for our customers and dealers.

Jamie was involved in the start-up of Superior Spas and joined full time in 2017. He previously formed and operated an established business and has extensive experience in sales and customer service. Jamie’s current role is leading the UK sales team including the retail division.

Liam joined Superior Wellness in July 2023 as Quality Control Manager and transitioned to his current role as Warehouse Operations Manager in December 2024. With extensive management and leadership experience, Liam oversees quality control, stock and inventory management, and warehouse operations. He also heads up the wet testing team, ensuring that all hot tubs and ice baths are thoroughly tested after manufacturing to deliver the highest quality products to our customers. Liam’s dedication to excellence plays a key role in maintaining the superior standards expected by Superior Wellness.

Luke joined in 2013, initially working as part of the delivery team. Eager to be a key part of the growth and future of the business, Luke soon progressed in his role to Logistics Manager. Luke is responsible for managing our Logistics team. His key focus is to strategically coordinate customer deliveries across the UK, USA and Europe, manage the import and export of goods and containers and oversee stock levels through our bespoke CRM system.

Sarah joined Superior Wellness in July 2020 from Forest Holidays where she was Head of Marketing and Sales.  Sarah has extensive experience in all areas of marketing including brand, direct marketing, loyalty, PR, social media, email marketing, customer research and ecommerce.  Sarah’s role is to lead the marketing and brand strategy; to help transform and grow the business.