Meet the Superior Wellness leadership team who lead the day to day operations as well as striving to achieve the vision. This newly created leadership team has a huge wealth of experience from a variety of industries including manufacturing, retail and travel.

Rob Carlin

Managing Director

Rob incorporated Superior Spas in 2011. His role is to continue to grow the company to meet the vision of becoming the leading hot tub distributor in the world whilst offering exceptional service to our customers and building the culture of the team.

Gareth Ward

Sales Director

Gareth started working in the delivery team at Superior Spas in 2011 before taking time out to go travelling.  He returned in 2014 and worked in retail sales.  Gareth project managed building the brand Platinum Spas in 2016 and became Sales Director in 2017.  He has worked in a wide range of departments at Superior Wellness and plays a key role in the company’s culture.

Richard Doar

Financial Director

Richard joined the team in 2021. A Loughborough University graduate, Richard began his career with Deloitte, training as a chartered accountant before moving to the Corporate Finance practice. This was followed by senior financial leadership roles in businesses across a broad range of sectors, and has hands-on experience of both private equity and privately-owned companies.

Carol Claydon

Head of HR

Carol joined Superior Wellness in January 2020; her background is a recruitment consultant as well as having extensive HR management experience. Carol’s role is to recruit and retain the best talent to assist the company through growth and transformation. Carol is also embedding and growing our company core values plus improving team engagement.

Graham Message

Business Development Manager

Graham joined the Superior team in 2019 to help manage and develop our partner networks throughout the UK. As an industry veteran with over 20 years’ experience, Graham brings extensive knowledge of the industry along with many years’ experience of developing brand networks and building better relationships with partners.

Sarah Elphick

Head of Marketing

Sarah joined Superior Wellness in July 2020 from Forest Holidays where she was Head of Marketing and Sales.  Sarah has extensive experience in all areas of marketing including brand, direct marketing, loyalty, customer research and ecommerce.  Sarah’s role is to lead the marketing and brand strategy; to help transform and grow the business.

Jamie Smith

Head of Retail

Jamie was involved in the start-up of Superior Spas and joined full time in 2017. He previously formed and operated an established business and has extensive experience in sales and customer service. Jamie’s current role is leading the retail sales team.

Luke Shiels

Logistics Manager

Luke joined in 2013, initially working as part of the delivery team. Eager to be a key part of the growth and future of the business, Luke soon progressed in his role to Logistics Manager. Luke is responsible for managing our Logistics team. Their key focus is to strategically coordinate customer deliveries across the UK and Europe, manage the import and export of goods and containers and oversee stock levels through our bespoke CRM system.

Mark Needham

Head of Operations

Mark joined Superior Wellness in November 2020. He has extensive operational experience including eight years at Guardian Industries. Mark was previously a fast jet technician in the RAF for 13 years. Mark’s role is to ensure smooth running of our operational division as well as creating efficiencies and leading improvement projects.

Tim Scott

After Sales Manager

Tim joined the Superior Wellness team in May 2021 and manages our team of technical support advisors, customer service advisors and technicians. Tim has over 20 years experience in the automotive retail network including Jaguar Land Rover where he was Head of After Sales.